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Dave Chaffey

Internet Marketing ( 3rd Edition )

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Dave Chaffey - Internet Marketing ( 3rd Edition )

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This book is a comprehensive guide to how organizations can use the internet to support their marketing activities and covers all aspects of internet marketing - environment analysis, strategy development and implementation.

Also by this author...
» E-Business and E-Commerce Management (Third Edition)

Category(ies): business, education, text book
Publisher: FT Prentice Hall
ISBN Number: 0273694057