Mark Saunders

Research Methods for Business Students (4th Edition)

Mark Saunders - Research Methods for Business Students (4th Edition)

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Watch the lead author introduce the 4th edition of this successful book.
This text addresses what are perhaps the two biggest problems in teaching Research Methods - getting students interested in methodology and theory and helping them to understand the practical relevance.

Category(ies): business, education, text book
Publisher: FT Prentice Hall
ISBN Number: 1405840099